starl3xx

Brand & content lead.
Writer. Builder.

I turn complex, technically dense work into things people actually want to watch, read, and share — campaigns, video, copy, and the occasional thing I build myself.

About

I’ve spent nearly two decades making things for the internet — most recently as Brand & Content Lead at Reserve and Senior Copywriter for global social at OKX (3.4M followers). I write, direct, and produce campaigns end-to-end, and I build AI-assisted tools into how I work. Based in Waukee, Iowa, working remotely.

Videos

Selected video work

A feature documentary, campaign spots, and series — written, produced, and often performed end-to-end.

Legs in a Basket

A dinner party full of mannequin legs delivers the pun: “Don’t keep all your legs in one basket.” Diversify & chill.
Concept, script, on-screen performance

DTFs explained

Brand explainer for Reserve — “crypto indexes that work like ETFs” — featuring the company’s former CEO, shot on location in San Francisco.
Writer & director

Concept → live in 2 hours

A real-time, reactive video for Reserve — idea to published on X in under two hours. Speed-to-culture in practice.
Concept, script, on-screen talent

Ride the Market

A trader tames a horse named THE MARKET — “Ride the market, don’t chase it.” The power of index investing with DTFs.
Written, directed, produced

Index Protocol coming soon!

Teaser promo announcing Reserve’s Index Protocol — written, directed, and performed on-screen.
Writer, director & on-screen talent

OKX weekly crypto-news series

Weekly crypto-news video series for TikTok and X — ~15–20K views per episode. Researched, wrote, recorded, and edited.
Researched, wrote, recorded, edited

Let’s Do This: Facing Hodgkin Lymphoma

Kickstarter-funded feature documentary (2015) that I co-produced and starred in — a real cancer journey, documented in real time and screened publicly.
Co-producer & subject
Writing

Selected writing

Original fiction, screenwriting, and published nonfiction — a writing practice spanning nearly two decades.

2026
Dark Patterns — screenplay title page In Progress
Dark Patterns
Feature screenplay · in development
A behavioral-economics researcher who studies tech’s manipulative “dark patterns” is abducted into a darknet market where anonymous users bet on her every move — and the friend who finds the feed must watch her suffer to have any hope of getting her out.

Cancer & Theology book cover Earlier writing — Neon Parentheses, a Substack of fiction and essays (including the serialized novel Jazzwood); Modern Parables, a short-fiction trilogy led by The Mute Monk; Cancer & Theology, a co-edited anthology (Elbow Co., 2014); earlier essays in Immerse Journal and American Theological Inquiry; and educational curricula including Hypotherables (The Youth Cartel) and titles for Sparkhouse. A full 800-post archive spanning nearly two decades lives at jakebouma.com.

Scripts

Scripts & copy

The page itself, plus a link to the finished spot. Click any script to read the full PDF.

Make Your Move — script, page one

Make Your Move

Launch spot · DTFs on Reserve
A dancer hits “play” on a Wall Street sidewalk — a rewind reveals he one-tapped a purchase of 95% of the crypto market. “You’d dance too.”
Legs in a Basket — script, page one

Legs in a Basket

DTF ad spot
A dinner-party guest can’t stop noticing mannequin legs in every vase and basket — until the host explains: “Don’t keep all your legs in one basket.”
Ride the Market — script, page one

Ride the Market

DTF campaign spot
One investor exhausts himself chasing a wild horse named THE MARKET; another simply mounts and rides it. “Ride the market, don’t chase it.”
DTFs explained — script, page one

DTFs explained

Brand explainer · Reserve
The on-camera explainer script — “crypto indexes that work like ETFs” — featuring Reserve’s former CEO, shot on location in San Francisco.
Everyone Wants Sydney Sweeney — script, page one

Everyone Wants Sydney Sweeney

Celebrity spec spot · DTFs on Reserve
Every crypto project on earth is courting Sydney Sweeney — flowers from Vitalik, a Milady guy on the balcony, an elevator of mascots. Her answer: DTFs. Written on spec; never produced.
Builds

Self-directed, AI-assisted projects

Let’s Have A Word!

Onchain Wordle-style word game — Farcaster mini app on Base, with its own $WORD token.

Griddle

Daily word-puzzle game built on pathfinding across a 3×3 letter grid.

walletlink.social

Social discovery for DeFi and NFT users — connect crypto wallets to public social profiles for portable, verifiable identities.

Reserve transparency dashboard

Self-service community transparency portal, scoped and built from scratch as part of a company-wide transparency initiative.